Vol. 1 No. 1 (2025)

Articles

• Comparative Performance Analysis of Selected General Insurance Companies in India Using the PROMETHEE II Method

  Srinivasa H.T, K. Venkidasamy (Author)

  1-14

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• Factors that Influence Customer Intention to Buy Adidas Product

  Dhinessh Kumar A. (Author)

  15-31

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• Sustainable Neuromarketing: Exploring the Consumer's Mind-A Case Study of Unilever Nigeria Food and Beverages Industry

  Samuel Ahmed Balami (Author)

  32-39

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• Integration of Brand Management and Marketing Strategy: A Core Path to Building Sustainable Competitive Advantage

  Wing Cheung Tang (Author)

  40-45

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• Social Media-Based Green Marketing: A Precision Communication Strategy for Sustainable Brand Building

  Zhiping Zhang, Yi Qiao (Author)

  46-51

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