About the Journal
Brand Strategy Quarterly (BSQ, E-ISSN:3120-368X) is an international, peer-reviewed journal dedicated to advancing cutting-edge research and strategic insights at the intersection of branding, business economics, and market innovation. The journal serves as a platform for rigorous scholarly discourse, bridging foundational business theories with emerging trends in brand management, consumer behavior, and competitive strategy. The journal is published online quarterly by Cultech Publishing Sdn. Bhd.
Aim and Scope
BSQ welcomes high-quality research across all areas of brand strategy and business economics, including but not limited to:
- Brand Management & Consumer Psychology
- Consumer decision-making and behavioral economics
- Strategic Marketing & Competitive Positioning
- Competitive analysis and differentiation
- Pricing strategies and revenue optimization
- Digital Transformation & Brand Innovation
- AI and big data in brand analytics
- Social media influence and digital branding
- E-commerce strategies and omnichannel marketing
- Corporate Branding & Sustainability
- Market segmentation and targeting strategies
Processing Cycle: The manuscript processing cycle is approximately 12 weeks from submission to acceptance.
Open Access: This journal operates under a "gold" Open Access model, providing free access to all readers. The Article Processing Charges (APC) for all article types (research, review, case reports) is $0, and the content will be published under a CC BY 4.0 license. To encourage submissions and support the research community, BSQ currently levies no APC (0 APC). For specific APC policies, please refer to the Open Access Policies.
General Information
eISSN: 3120-368X
1st Year Published: 2025
Frequency: Quarterly
Issues Per Year: 4
Country / Region: Malaysia
Primary Language: English
Publisher Information: Cultech Publishing Sdn. Bhd.
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