About the Journal

Brand Strategy Quarterly (BSQ) is an international, peer-reviewed journal dedicated to advancing cutting-edge research and strategic insights at the intersection of branding, business economics, and market innovation. The journal serves as a platform for rigorous scholarly discourse, bridging foundational business theories with emerging trends in brand management, consumer behavior, and competitive strategy.

Scope:
BSQ welcomes high-quality research across all areas of brand strategy and business economics, including but not limited to:

• Brand Management & Consumer Psychology
• Consumer decision-making and behavioral economics
• Strategic Marketing & Competitive Positioning
• Competitive analysis and differentiation
• Pricing strategies and revenue optimization
• Digital Transformation & Brand Innovation
• AI and big data in brand analytics
• Social media influence and digital branding
• E-commerce strategies and omnichannel marketing
• Corporate Branding & Sustainability
• Market segmentation and targeting strategies