Vol. 1 No. 2 (2025)

Articles

• Green and Smart Supply Chains: Evaluating Nestlé Malaysia’s and Danone’s Strategic Approaches to Sustainability and Efficiency

  Zheng Yang Yip (Author)

  1-7

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• A Study of Indian High-Income and Low-Income Consumers Behavior Regarding Local Brand Building, Differentiation, and Revenue Management

  Gayatri Syney Murugan (Author)

  8-14

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