Factors that Influence Customer Intention to Buy Adidas Product

Abstract

The changing nature of the sportswear market is marked by tough competition and rapid advancements pushing brands to constantly adjust to evolving consumer tastes and market shifts. Adidas, a player, in this field, has built a brand presence through smart marketing strategies, innovative product designs and a well-established global distribution network. However, delving into the factors that drive customers to choose Adidas products is an area of focus for maintaining a competitive edge and fostering business growth. Customer purchase intention to buy adidas products, often viewed through the lens of consumer behaviour theory is influenced by factors such as price, marketing communication, product quality, quality service and brand image These elements interact in ways that impact consumer choices and brand loyalty. In a market like the one Adidas operates understanding these drivers is vital, for customizing marketing approaches improving customer interactions and ultimately increasing sales.

This study attempts to investigate and clarify the determinants of customer’s purchase intentions on Adidas products. The study looks to offer an in-depth knowledge of consumer mindsets and behaviours by hand-in-hand applying themselves a broader approach, utilizing both qualitative and quantitative research techniques. It will specifically consider the measurement of brand image, product attributes, perceived value, advertising campaigns and strength of social media in exerting a purchase intention In addition, the research will investigate demographic variables such as age, gender, and income level to shed light on differences in purchasing behaviour among different consumer segments. This form of multifaceted analysis not only adds to our understanding of how consumers behave in relation to sportswear but also provides Adidas with practical advice on how to better focus its marketing strategies and increase its competitive advantage.

Given how customers are transforming more quickly than ever, there is importance in learning aspects that mediate intention to buy Adidas. Adidas will then be able to know what factors are most important to its consumers and plan its product offerings and marketing activities accordingly to build stronger and enduring customer relationships for long-term business success.