MURUGAN, Gayatri Syney. A Study of Indian High-Income and Low-Income Consumers Behavior Regarding Local Brand Building, Differentiation, and Revenue Management. Brand Strategy Quarterly, [S. l.], v. 1, n. 2, p. 8–14, 2025. DOI: 10.64229/bd6eqa16. Disponível em: https://bsq.cultechpub.com/index.php/bsq/article/view/16. Acesso em: 8 feb. 2026.