TANG, Wing Cheung. Integration of Brand Management and Marketing Strategy: A Core Path to Building Sustainable Competitive Advantage. Brand Strategy Quarterly, [S. l.], v. 1, n. 1, p. 40–45, 2025. DOI: 10.64229/0n9gct70. Disponível em: https://bsq.cultechpub.com/index.php/bsq/article/view/12. Acesso em: 8 feb. 2026.